Search Engine Land
- June 30, 2008
Don’t Let Machines Write Your Keyword Lists
As anyone who has seen the Terminator or Matrix movies can attest, if machines rule the world humans are in deep trouble. Similarly, if you allow machines to control the PPC keyword creation process you are guaranteed to both leave opportunity on the table and flush money down the toilet.
The reason is simple: language is really hard. The best language software in the world, Google’s, is awful with language. My last SEL post related to bid management in PPC; the AdSense ad running next to it was for a contracting firm looking to bid on construction projects.
Consider the following:
