Local Search… Beyond Pizza and Plumbers

Consider these statistics:

As much as 0 billion in offline purchases was influenced by the internet in 2007 (eMarketer)
89% of consumers making in-store purchases in key categories have conducted research online (BIGResearch)
82% of people using local search sites followed up with an offline action, e.g. in-store visit, phone call (TMP Directional Marketing)